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작성일18-02-21 00:57

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설명

IKEA,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,instance(사례),swot,stp,4p




Download : IKEA,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p.pptx( 73 )


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IKEA,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p , IKEA,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p경영경제레포트 , IKEA 마케팅 브랜드 브랜드마케팅 기업 서비스마케팅 글로벌 경영 시장 사례 swot stp p


레포트/경영경제

_SLIDE_1_


_SLIDE_2_

CONTENTS
Ⅰ. About IKEA
Introduction
History
Ⅱ. The point
1. Environmental Analysis
2. STP Analysis
3. SWOT Analysis
4. 4P
5. Operational Strategy

Ⅲ. Conclusion1. Conclusions and Implications2. Think us








_SLIDE_3_








Ⅰ. About IKEA









_SLIDE_4_



1. Introduction










? The world`s largest furniture retailer
it was founded in 1943.
Ingvar Kamprad Elmtaryd Agunnaryd
As of October 2xxx, the chain has global 313 stores / 38counties in 2xxx,
most of them in Europe, North America, Asia and Australia.
Headquarters : Delft, Netherlands
A total of at least 15 openings or relocations are planned for 2xxx.
? Logo
: logo describe nature, full or light and fresh air
: To create a batter everyday life for the many people
: Quality home furnishing products at affordable prices
? Vision
? Mission
_SLIDE_5_



2. History











IKEA was…(省略) founded, they produced D.I.Y. concept furniture. Using catalog and showroom to reach many people


Entered into the first foreign store Norway market.

Expand into new markets (USA, Italy, France..)
Begin to take the form of today’s modern IKEA
-Won the best design award
Launched Children’s IKEA
-Won the best design award


1940s-1950s

1960s-1970s

1980s

1990s


2000s
Expands into even more markets
such as Japan and Russia.
_SLIDE_6_








Ⅱ. The point









_SLIDE_7_



1. Environmental Analysis











1) New beginning of Swedish society
2) Now is the chance!“ What more could we do for our customer?


Focus on design as well as low-cost to meet the consumer`s needs.

Providing good quality of products with reasonable price,
IKEA can expanded bussiness

- Swedish Democratic government`s policy
(solution of housing shortage) was start.
- Sweden want to fil



다.

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